Evaluation Question 1 Part 5: Evaluation

In What Ways Does your Media Product Use, Develop or Challenge Forms and Conventions of Real Media Products?

I personally feel that we have combined the use, develop and  we had challenge forms and conventions of real media products and produced our own original promotional campaign for our own fictional band. We have used Keith Negus' theories in the production process of our media products as well as comparing our products with other similar promotional campaign for other existing bands, making sure we include all the conventions expected by the audience while also contrasting some of the conventions and making our finished campaign very original and unique.

Evaluation Question 1 Part 4

Evaluation Question 1 Part 3

Evaluation Question 1 Part 2

Evaluation Question 1 Part 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music video convention refers to the elements in which we expect to see in a music video. For our pop video, we included the convention by having the singer; the mad scientist; as the main focus of the video with lip-sync element is being portrayed in many different aspects and time throughout the song. The genre of our band was Electro Swing in which, we added a time travelling narrative in order to represent the funky, upbeat theme of the song. For our website, we used different size fonts in different places in order to make it look funky and original while adding various photos from the band. The digipack artwork is abstract and funky which connote with the style of music. In this task, I am going to compare my music video, CD digipaks and website to other existed products in order to see whether they share the same conventions of a music video or not. 

Developed Website

After receiving various feedbacks from both my friends and group members, I decided to make a few changes to layout of the website as well as the contents inside it. Here is the updated version.

http://chrishimathongkom.wixsite.com/aether2

Website Draft 2

After I received all the feedbacks from my latest draft, I decided to make a new website completely as a second draft in order to see which theme would be more effective in linking our campaigns together as well as promoting our newest album/ music video.

In my new website, instead of using the robotic theme, I decided to go with the black and gold theme in order to fit in with our digipack as well as still containing some steampunk elements. Here is the current draft in which I am still working on.

Here is the link to the website: Aether

Feedback on Website

Unfortunately, I was not in class when we were assigned to collect feedbacks for our website. I decided to gather some information from Evelyn's blog in order to keep on improving my website draft. The feedback were mostly quite negative which I frankly understand since its the first draft but the feedbacks are as follow:

1. Fonts need to be bigger 
2. Get a photo of the actual band members- shows that it is organic
3. More text
4. Promote the new album and singles
5. Change the dates and venues of the band
6. Link to faux tickets?

Although some of the feedbacks are not quite accurate as some of these features have already been included in the website previously but some of the comments are quite useful. 

I have applied some of the changes to the website in order to fulfil the general feedbacks given by my classmates.

Feedback on Digipack

Evelyn has volunteered to design our album cover and here is her current unfinished draft:

The general feedback from last time was to make the band name bigger than the album name on the cover of the album as that is usually the case for most albums ever released. The band name 'Aether' is supposed to be metallic and brass kind of look which correlates with the steampunk theme of the band. 

The colour gold, in which we agreed on as a group, works quite well in connecting the past with the present which still contains the element of being futuristic yet steampunked. 

Music Video Final Product

Here is the finished product of our music video.