Emily Teadrake is a music video commissioner of Universal Music and Hollywood Records. She came and spoke to us through each stages of how a music video is made from scratch. She started off by saying how some artists have their own idea and the perfect picture of how they want their music video to be, meanwhile some doesn't. The ones that doesn't, Emily and her team has to come up with an idea for the music video which needs to please the band. The company then matches the artist with a suitable director who they think would work well together to achieve the perfect music video. She stated very clearly that it is very important to get everything sorted before the shooting day, storyboard, shortlists, treatments in which would take the company around 1-2 months to do prior of shooting day. Emily showed us a few of the company's own music video and stated that the visual needs to match with the context of the track, otherwise it wouldn't work very well. She showed us the storyboard and treatments in which explains the whole music video in a very short booklet. This treatment is very useful as it shows the director, the crew as well as the artists exactly what is going to happen in the music video.
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