Evaluation Question 3 Part 4

What Have I Learned From My Audience Feedback?

Audience feedback has played a crucial role in helping me construct an intended star image for my band as well as producing an effective campaign to promote the band.  My target audience has informed what went well, for example the unique idea for the music video as well as the Electro swing style of music and the simplistic theme of gold embellishment & 1920s across all 3 elements of the campaign. The areas of development has also been informed by our target audience, such as the initial feedback from Luke which has transformed our idea completely.  If I was to make any future changes to the campaign I would've made sure that we acquired more shots of the mad scientist both lip-syncing and mixing chemicals in the lab as the footage we had just wasn't enough to construct a proper narrative and understandable storyline that the audience can accurately follow.

Taking note of the audience feedback I understand how the audience inform me the success of  the campaign is and indeed allowed me time to make adjustments to the campaign before it went to distribution.  Audience feedback is important market testing in post-production to see if I created the right star image and marketed this purposefully. As Henry Jenkins informs us that we live in a ‘participatory culture’,  where fans and audiences are important in circulating meaning and the strength of media messages.

I also recognise that my audience has engaged with the meanings in my music video in different ways, bringing their own contexts to the reading of the star image – what Hall argues is reception theory.  I can understand how my audience can either reinforce or challenge intended meanings in the text. "The idea of a love-story narrative is too cliche for a music video and should not be used"was the feedback from Luke for our first initial idea which was a oppositional reading which enabled us to come up with a new idea completely for our music video. "I really like the idea of the mad scientist as it is very unique and funky" was a feedback from our classmate; which was a preferred reading; after we pitched the idea to them. After we pitched our new idea to Luke the second time, he volunteered to help us develop the idea and suggested that we should include a clear transition between the 1920s element and the futuristic element; a negotiated reading.

Evaluation Question 3: Part 3

Youtube Statistics Audience Feedback from Chris Himathongkom

Evaluation Question 3 Part 2

Evaluation Question 3: Part 1 (Introduction)

What Have I Learned From My Audience Feedback?

Audience feedback refers to the response received by the producer of a product from an audience. This helps the producer realises the positive and the negative opinions on the product, allowing further improvements to be made on the product. This process is very crucial for any media director/producers as it allows the product to reach wider range of audience, as well as successfully retaining the existing fans. 

BEFORE FEEDBACK FROM LUKE

Initially before this pitch was made to Luke, our idea for the music video involves a sad memory telling love stories for the track 'Home' by Deluka. The idea was quite stereotypical for any pop music video as it contains a narrative about love. 

AFTER FEEDBACK FROM LUKE

The feedback was really helpful from Luke as he pointed out many things that will not work and thus we had to make quite big adjustments to our initial idea. In the end, this pitch has allowed us to scrap our idea completely in which we came up with a fresh new idea for a new track within a week. This feedback was really crucial to my overall campaign as this feedback alone changes the whole campaign completely.

We also managed to gather audience feedback from the people around our school by showing them the tracks and explaining our idea to them. The majority of feedbacks were positive but a fews weren't. The negative ones were that it may be confusing or the narrative may be a bit too abstract. We analysed the information gathered from this research and apply it to our initial idea by eg. making the narration simpler and easier to understand. The feedback also allows us to clarify our target audience accurately which is very important in producing a successful campaign.

Evaluation Question 2 Part 3

How effective is the combination of your main product and the ancillary text?

I believe that our campaign; consists of a 3 minutes music video, a CD digipak and a website; is reasonably effective at promoting our band. The star image of our band; being creativity, originality and talent; were being portrayed widely throughout our campaign, for example is the funky idea of a scientist time travelling in our music video. Our USP being the combination of old and new; i.e. the 1920s and futuristic elements. These elements were being represented thoroughly in our campaign and adapting to fit it in with the electro-swing genre, this includes the black and gold embellishment on both our CD digipak and website homepage, as well as the jazz club included in our music video.

Evaluation Question 2 Part 2

How effective is the combination of your main product and the ancillary text?

Evaluation Question 2 Part 1

How effective is the combination of your main product and the ancillary text?

In order to assess the effectiveness of the combination of main product and the ancillary text, we have been looking at how our main product; a 3 minutes music video work together with the CD digipak and website that we have created to promote the star image of the band as well as the USP. Keith Negus argues that the music video is used as a promotional tool for the band and the star image is used to brand the product. Branding then, is used for the music industry to create and promote their products for their target audience. Phillip Kotler defined marketing as "human activity directed at satisfying needs and wants through exchange processes." This essentially means the selling products and services to a range of audience and enabling them to buy into the star image. Kotler also added that Marketing is the key to success of any campaign, where it consists of four variables; the PPPPs: Price, Place, Product and Promotion.

For our campaign, we wanted to create the USP for our band in which we want to represent throughout all of the elements of our campaign. Due to the fact that our band is an Electro-swing band in which is quite a unique genre, we tried to incorporate the star image of the band by including the element of 1920s; which is the jazz element of the band; and the futuristic element; which is the electro part of the band. The black and gold color-scheme of both the website and the CD digipak to emphasize the element of the 1920s with the futuristic element included as a time-travelling mad scientist in the our main product; the music video to promote our band as being the combination of old and new.