How effective is the combination of your main product and the ancillary text?
I believe that our campaign; consists of a 3 minutes music video, a CD digipak and a website; is reasonably effective at promoting our band. The star image of our band; being creativity, originality and talent; were being portrayed widely throughout our campaign, for example is the funky idea of a scientist time travelling in our music video. Our USP being the combination of old and new; i.e. the 1920s and futuristic elements. These elements were being represented thoroughly in our campaign and adapting to fit it in with the electro-swing genre, this includes the black and gold embellishment on both our CD digipak and website homepage, as well as the jazz club included in our music video.
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