How did you use your media technologies in the construction and research, planning and evaluation stages?
Digital technologies has allowed me to produce a successful campaign in promoting my band through utilising different areas of technological convergence throughout the pre-production, production and post-production process of creating my campaign. My use of digital softwares such as Adobe Photoshop and Wix.com to create the CD digipak and website has enabled me to become a prosumer, a creator of media products. The use of Adobe Premiere Pro as the editing software for my music video has taught me how to properly cut and edit a music video to a professional standard and successfully promote my band. Through digital technologies, I was able to upload my product onto Youtube which enables my audience to access my product anytime anywhere. The online age also allows me to share my media product through social media sites such as Twitter and Facebook which generates a wider range of audiences as these audiences can also share it to their friends and thus the chain goes on.
Henry Jenkins argues through the 'participatory culture' where audiences are becoming prosumers of media texts where the digital technologies has created opportunities for regular audiences to produce and upload their own products which was something that I have achieved by creating my very own music video and uploaded it onto Youtube.
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